SoundLily is an app for tablets and smartphones targeted towards anyone who wants to improve their musical skills and at the same time have more fun singing or playing an instrument. With its unique set of tools it makes life easier for both teachers and students, while also being useful in performance situations.
The SoundLily team is a mix of musicians, software engineers and business developers. The co-founders share a broad knowledge in technology and a passion for music.
Henrik Thurén - one of the co-founders, keen amateur singer, violinist and pianists and has nearly 15 years of experience in IT and specializes in web development.
Peder Bylander - another co-founder, has many years of experience of working as a consultant in the interface of technology and business. Innovation management, business development and intellectual property rights (as a patent attorney) have mainly been his focus areas.
So how did they all come together and created SoundLily?
Peder Bylander and Henrik Thurén, two of SoundLily's founders
One dark November evening in 2013, Henrik was invited for dinner at Peder's house in one of the bigger towns in Småland, Sweden. Henrik then vividly pitched an idea concerning a software which would help students or private practitioners in developing their musical skills. Peder had experience in screening hundreds of innovation and product development ideas sent in by individuals and companies applying for governmental grants from his previous job. Due to this, he had developed a gut feeling of good and bad business/ and innovation ideas. The software that Henrik was now talking about caught Peder's attention and he advised Henrik considering bringing the product to the market. The two of them then agreed in the end of the evening to work together on making SoundLily a reality.
From November 2013 to June 2017, the team expanded and they all worked on distilling the most important aspects of the software, searching for programming resources and sourcing some initial financial support in order to develop a first version of the software which could be shown to potential partners, early users etc.
The first version of SoundLily was fully developed in the summer of 2017. In August 2017 the SoundLily team reached out to the newly launched Amplify incubator and was accepted as one of the incubator companies. It has been a great boost for the startup, both on a business and on a personal level. As Peder says, "Being able to bounce ideas about our technology development and creation of commercial and technical partnerships has been vital for us to come much closer to commercialisation (which will happen during autumn this year)." The positive energy and entrepreneurial spirit of the other member companies, has also given the team at SoundLily that extra motivation to work smarter and harder.
Henrik Thurén and Peder Bylander
"Being a member company at an incubator such as Amplify Sweden, with its esteemed management team, has for instance been of great importance in order for SoundLily to land capital injections in the seed phase." - Peder reflects on their time at Amplify so far. Additionally, they have been able to test their MVP (Minimum Viable Product) on several industry leaders and potential partners in the domain, which has helped to determine their business model and create a clear picture of the market needs.
The second version of the SoundLily app is now under development. The app, for both iPhone and iPad, is planned to launch on App Store at the end of summer this year.